The Film Makers Festival was an EU event for Audiovisual producers of the European Commission, showcasing a selction of audiovisual shortlist, and was taking place in the Berlaymont's cinema room.
The audience was watching a compilation of different short films and promotion clips, coming from different services and DGs.
Vector animation
Animated typography, shapes
Graphic Design
Colorimetry, styling
Motion Design
Vector shaping, artwork
Case study
The event consisted in a presentation, in a global scheme, of a set of more than 30 short selected films/ads for the audience to compare a wide variety of styles and approaches in communicating within the audioviual channel of the European Commission.
The FilmMakers Festival was an event showcasing audiovisual releases from different DGs accross the EC. The main challenge was to keep identity sober in regard of some already pre-existing strong identities through the showcased videos.
Creating a keynote screen animation in an cinematic Award style, for wrapping the selected pieces of audiovisual production to be compiled in a pre-defined style for the audience to watch as a presentation was part of the briefing and work.
EC Square Sans Pro is the mandatory font for the Commission’s logo, images incorporating texts and for professional publications.
Colour scheme, palette
Pale Yellow
#ffffe7
Ocre
#ffc66d
Light Grey
#c5c6c8
Deep gray
#646567
Creative tools
Adobe Illustrator for the typographic and branding approach, Adobe InDesign for a dedicated leaflet to be distributed to the audience to follow the presentation on site, and Adobe After effects for creating the animation screens , Adobe Media encoder for formating to the desired screen diplays and resolutions.
