Design of an illustrative visual, for the president & cab, to express season's greetings to its staff.
Design and visual to be adaptive to digital and print formats, to be printed as a physical greeting card to be sent in a classic postal way, but also on social medias and digital channels, through e-cards.
Vector graphics
Bezier curves, Feather
Graphic Design
Colorimetry, styling
Illustration
Vector shaping, manual artwork
Case study
The design and visual intended to convey hope and trust in the entity, in a difficult political landscape, and translate the idea of hope of the citizens towards the institution, wishing for a warmer and peaceful window on the future of the political decisions of the institutions.
The print design was showcase on a tryptic leaflet, back and front, and was unfolded from the center slide. The first slide showing the main illustration, opening on the second leaf, reserved for handwritten messages by the president and/or team, leading to a detailed view of the Berlaymont buiding in a warm goldish tone landscape.
An animated GIF version to be displayed on social media cards, and digital E-cards to be sent via email & online.
colour scheme, palette
The graphic charter of the European Commission to be applied as recognisable, with a pre-defined framing rules (colours, logo, formating).
European Blue
#21428a
Yellows
#fdf4ce
Orange tones
#cad8ec
Deep gray
#646567,
Creative tools
Adobe illustrator for producing the artwork and illustration of the Berlaymont in golden tones, contrasted with the European blue background, Adobe Photoshop, for formating to social media displays and digital e-card sent online, and Adobe InDesign for the print ready file and the postcard to be printed in a trifold paper format, to be sent physically.
