Graphic design

Instant Payments EU social media campaign.

Explainer illustrations and carousel design created to support the communication of the EU Instant Payments initiative.

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Challenge

Case study

The objective was to simplify a complex financial topic into clear and engaging social-firsts visuals understandable by a broad European audience.

Graphic design

Adobe Photoshop

Illustration

Adobe Illustrator

Social media

Carousel format

Vectors

Digital artwork

Approach

The visual system focused on accessibility, speed and ease of use through simplified vector scenes, strong iconography and friendly colour palette aligned with the EU communication guidelines.

Results, outcome

Clearer communication, reusable visual system, adapted for multiple channels, institutional consistency.

Charter

Color scheme

General palette of the European council, european blue tones contrasted with yellow, with dedicated pre-defined colour scheme per topic to be applied.