image showing the instant pay illustration in mock ups

Single charger

Design of a visual for the social media acount of the European Commission, to promote the single charger initiative, on valentine's day.

Social media cards, displayed on external platforms and communication channels of the Commission to promote and communicate externally to the citizens about the initiative .

Graphic design

Image composition

Illustration

Bezier curve

Social media

Cross platform campaign

Case study

The Single charger campaign included a sery of visuals promoting the Commission's initiative, the visual was produced following the creation of a sery of previous similar visuals, and was adapted to be posted specificaly on Valentine's day to recall the last post about the same topic.

image of the Instant pay illustration in an isometric phone

European Commission's logo as main identity, with european flag and stars as a watermark. The European Union emblem, based on the flag, is a recognisable, element that guarantees trustworthiness for users. The EC visual identity is constructed around the European Commission's logo.

image of the single charger illustration in a post template

The post was a recall of the initial announce of the single charger initiative when the decision was entering into action and posted on the networks of the EU.

image of the Instant pay illustration in an isometric phone


Colour scheme, palette

Some specific guidelines, for social medias, EC styleguide, to be respected and applied in terms of implementation.

Creative tools

Adobe illustrator for the production and design of the vector artwork, based on the social media team briefing/ concept idea, and Adobe photoshop for the declination of the visual to adapt to several social media posts standard formats and displays on EU's commission networks.

Softwares
image of Instant pay visuals as a post image on social medias