Graphic design

Sports betting banner campaign visuals.

A collection of dynamic sports-related visuals designed for digital and cross-media campaigns, promotional banners and betting platforms.

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Challenge

Case study

Sports betting campaigns require visuals capable of capturing attention instantly while maintaining clarity across fast-paced digital environments. The challenge was to create engaging and adaptable creatives for different sport disciplines, promotions and communication channels.

Graphic design

Adobe Photoshop

Retouche

Photoshop actions

Image treatment

Photoshop brushes

Web design

Web banners

Approach

The artistic direction focused on motion-inspired compositions, bold typography, contrast and athlete-centred visuals to reinforce intensity and immersion. Each visual was designed to remain effective across desktop, mobile and advertising placements.

Result, outcome

The project delivered a flexible visual system adapted to recuring promotional campaigns while maintaining consistency with the brand's digital communication strategy.

Charter

Color scheme

General charter palette of Golden palace casinos, and bright spot colors contrasted with the dark renderer of GP website for the image treatment to attract visually, by contrast.