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image showing the instant pay illustration in mock ups

Sports bet emailings

Golden Palace is a Belgian brand, leader in the gambling sector, and active in the country on a physical and digital way.

With more than 40 gamehalls, Golden Palce is one of the most leading online gambling website of Belgium. These newsletter campaigns were produced and sent on a weekly basis, promoting the ongoing sports betting campaigns, and to send the user to the website.

Web design

Structuring, slicing

Development

html, css

Emailing

Silverpop, cross-media

Case study

The newsletters edition required two kind of works: the design & graphical aspect, with creating dedicated banners, images in line with cross-media campaigns and with the identity, but also an integration work with implementing content with Html & Css to maintain a responsive mobile-friendly template, and add automation by developing the newsletter with Silverpop tool, and in that way, being able to personalise, track and automate some parts of the newsletters.

image of the greeting illustration in situation in social media cards formats

Golden Palace pre-defined graphic charter, that needed to be reflected into the emailing template.
The use of high contrast colors, with ocre on black was the main identifyable identity code that would be recognised.

a mock up showing the wimbledon emailing campaign in a phone

Each sub-category of the activities of the casinos on the website (online games, sports-betting etc ...) had its own colors to be applied to the stylings, and was therefore applied to the dedicated newsletters styles.

image of the greeting illustration in situation in social media cards formats

A pre-defined graphic charter of the brand was to apply on the online communications, to recall the advertising campaigns through cross media, and the seller online promotions.

Colour scheme
Creative tools

Adobe photoshop for the image design and formating of the visuals to be used weekly, image treatment, Html and Css for the implementation of the content structure, styling and automation/personalisation to be integrated through Silverpop emailing tool.

Coding & development
Secondary softwares
image of a hand hanging a phone and showing the emailing campaign in situ








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