Animated teaser created to support the launch of a new mobile application designed to promote physical activities and employee well-being within the European Commission.
The teaser was designed for deployment across internal communication channels, with the objective of generating awareness and encouraging employee engagement. The launch of a new digital service requires communication that is both informative and engaging. The challenge was to present the core functionality of the application in a concise and visually compelling format capable of attracting attention within busy workplace environments.
The creative direction focused on dynamic motion graphics, concise messaging and intuitive visual storytelling. The animation combined mobile application demonstrations, animated interfaces sequences, energetic transitions and clear visual cues highlighting key features of the platform. Particular attention was given to readability on large screens and short viewing times, ensuring that the message remained effective wether viewed on digital signage or online communication channels.
The final project delivered a dynamic and engaging launch campaign designed to support the introduction of the Where2go application and increase awareness of well-being initiatives across the organisation. Through concise storytelling and motion-driven communication, the teaser helped present the platform's core functionality while encouraging staff participation in physical activities and wellness programmes.
The graphic charter of the European Commission to be applied as recognisable, with a pre-defined framing rules (colours, logo, formating).
Check out some similar projects.
Available for freelance collaborations, new projects and creative partnerships.