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image showing the instant pay illustration in mock ups

Peugeot emailing argus

Margarita is an advertising agency based in Guadeloupe, a french carribean island, and is one of the main advertising agencies in the sector.

It manages a range of brands such as car sellers, beers & softs, and a wide variety of other type of clients. The agency was designing adds for its clients, as much for online display as for digital communications.

Web design

Structuring, slicing

Development

html, css

Emailing

Silverpop, cross-media

Case study

Weekly newsletter campaigns were each time linked to advertising campaigns, displayed in the streets or on Tv spots, and represents a cross-media push; The newsletters were then intented to remind customers of current promotions related to the actions ongoing, and to generate more clicks and sales towards the brand website.

image of the greeting illustration in situation in social media cards formats

In order to offer the brand a strategic and friendly experience, an adaptive design and mobile friendly website was developed, with the pre-defined identity basis. The newsletter was developed with the pre-existing Peugeot brand guidelines for online communication. It was communicated on a monthl basis to the registered customers to announce the promotions of the seller and improve sellings on site.

image showing a hand hanging a smartphone, with inside the Peugeot emailing campaign, and someone scrolling into it

The project was to develop the html structure of the responsive and mobile-friendly newsletter, with its monthly visual, to be distributing to the listed potential customers.

image of the greeting illustration in situation in social media cards formats

A pre-defined graphic charter of the brand was to apply on the communications, to recall the advertising campaigns through cross media, and the seller promotions.

Colour scheme
Creative tools

Adobe photoshop for the formating of a pre-existing visual created by the art-director of the agency, then Html for building the structure of the emailing, and Css to slice and style the look and feel of the newsletter.

Coding & development

Secondary softwares
  • Illustrator
    Vector shaping, bézier curve
  • Photoshop
    Image composition, retouche
image of a hand hanging a phone and displaying the emailing campaign inside, in a dark renderer








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