Web design
Peugeot Argus - weekly Email campaign.
Design and integration of responsive weekly email campaigns promoting Peugeot trade-in offers and new vehicle buying. The project combined visual design, HTML/CSS email integration and responsive development to ensure consistent rendering across desktop and mobile devices.
Challenge
Case study
The campaign required a flexible emailing system capable of presenting promotional offers clearly while maintaining strong brand consistency and readability across email clients. The challenge was to balance marketing visibility, responsive behavious and production constraints specific to HTML email integration.
01
Web design
UI/UX
02
Integration
HTML/CSS
03
Emailing
Adobe Dreamweaver
04
Media queries
Adaptive design
Approach
The design direction focused on clean automotive visuals, structured content hierarchy and strong call-to-action visibility to support campaign performance and user engagement. Each email was carefully integrated using responsive HTML and CSS, through CRM tool, to ensure comptability across major email platforms and devices.
Results, outcome
The projet resulted in a scalable email system designed to support recurring promotional campaigns while ensuring brand consistency and reliable rendering across devies and email clients.
Charter
Color scheme
Peugeot pre-defined graphic charter of the brand for online communications was to apply, to recall the advertising campaigns through cross media.
-
Cyan
#219dee -
Blue
#132033 -
Black
#000000 -
White
#4fc1e9
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