Web design

Wimbledon campaign Email design.

Integration and emailing designs for promotional assets designed to support Wimbledon-related campaigns across digital communication channels.

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Challenge

Case study

The campaign required visually impactful email designs capable of balancing promotional content, sports imagery and readability across desktop and mobile devices. Maintaining consistency while adapting multiple campaign variations was also a key requirement.

Emailing

Design/integration

Web design

UI/UX

Retouche

Adobe Photoshop

Media queries

Adaptive design

Approach

The design direction focused on expressive sports-inspired visuals, dynamic compositions and strong typographic hierarchy to reflect the prestige and intensity of the Wimbledon tournament. The layouts was integrated through Silverpop, allowing personal messages based on the user's profile, and were optimised for email integration and responsive reading experiences.

Results, outcome

The final campaign delivered a consistent and adaptable emailing system designed to support recurring promotional operations while enhancing visual impact and user engagement.

Charter

Color scheme

General charter palette of Golden palace casinos, and bright spot colors contrasted with the dark renderer of GP website for the image treatment to attract visually, by contrast, on browse. Each sub-category of the activities of the casinos on the website (online games, sports-betting etc ...) had its own specific color to be applied to the stylings, and was therefore applied to the dedicated newsletters styles.