Vector illustration project celebrating Ray Charles through bold graphic composition inspired by contemporary street-art and poster aesthetics.
"Ray" is a large-scale vector illustration project created as a tribute to Ray Charles, portraying the artist as a visionary cultural icon through strong graphic symbolism and expressive visual treatment. The illustration was developed for reproduction across multiple formats including textile printing and promotional merchandise. The challenge was to create a portrait capable of translating the artistic influence and iconic presence of Ray Charles into a visually striking and instantly recognisable composition.
The artistic direction explored high-contrast vector illustration, simplified geometric forms and layered graphic textures inspired by contemporary urban poster culture and screen-print aesthetics. The composition focused on expressive portrait stylisation, symbolic visual treatment, bold colour blocking and strong silhouette recognition. Particular attention was given to scalability and print adaptibility in order to ensure consistent rendering across textile applications, merchandise and physical print media. The illustration was intentionally designed to evoke a timeless and iconic visual presence and the legendary status of the musician.
A pre-defined graphic charter of the brand was to apply on the communications, to recall the advertising campaigns through cross media guidelines.
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